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Personalization – removing ‘Personalization Factors’ from Search Results

Mathew Coghlan -

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Search engines now use a number of factors to deliver a more ‘personalized’ set of search results for each search user (e.g. user’s search history, user’s specific location).

The Rank Checker removes all personalization factors when it runs a ranking report which means that our results may differ slightly from the results that you, as a search user, see. Our objective is to deliver a clean, un-skewed set of results which enable you to quickly and easily track your search rankings with complete confidence.

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