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How is Citation Score calculated?

Myles Anderson -

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Citation Score is a metric that is unique to BrightLocal. We present this score on all citation tracker reports.

Score Calculation

Citation Score uses a simple formula that audits listings on Top Citation sites. It considers 4 factors - 

  • Listed / Not Listed
  • Business name (correct / incorrect)
  • Zip/Postal code (correct / incorrect)
  • Phone number (correct / incorrect)

The maximum score is 100 = correct listings on all top citation sites.

Domain Authority Weighting 

Sites with higher domain authority have a weighting over sites with lower authority.

This means that correct listings on sites like Yelp & Facebook carry more Citation Score points than lesser known sites such as Hotfrog & Salesspider.

Countries Covered

Citation Score is only available for reports in these countries - USA, UK, Canada, Australia.

We do not currently provide an NAP audit in other countries which is why we don't provide Citation Score.

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